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Sunday, January 22, 2012

Marketing hair products Rocky Style

Little Known Hair and Beauty Marketing Lessons From “The Italian Stallion”

“No, maybe I can’t win, maybe the only thing I can do is just take everything he’s got. But to beat me, he’s gonna have to kill me, and to kill me, he’s gonna have to have the heart to stand in front of me, and to do that, he’s gotta be willing to die himself and I don’t know if he’s ready to do that. I don’t know, I don’t know.” Rocky Balboa (Rocky IV)
Rocky is probably one of the most memorable movie sagas to date. I only really got into it a couple of years ago when my wife Chan (then fiancé) bought me the box set.
I hadn’t watched any of the movies all the way through before, only bits here and there. But I really wanted to get into it, so I was really chuffed by the gift.
And if you’ve been following me on twitter, you’d probably know that over the weekend I put one on and watched Rocky Balboa, and for those not familiar with the movies, it’s the last one of six.
During the movie, when it came to the big fight between Rocky and Mason Dixon, in the ring, as they began to go pound for pound, Rocky began seeing flashbacks of moments in his life — previous movies.
What was so powerful in this scene, and in fact it echoed throughout the whole movie, was as you saw all the people in the flashbacks; you couldn’t help feel apart of the moment. If you’ve watched all the movies you know exactly what I mean.
If you didn’t know, the movies spanned over 30 years. Yes 30! And as you go through the movies you really get to know the characters and all the actors do a great job in helping you connect with each of them.
And as I watched this big fight scene, seeing these characters just stirred up a strong emotional connection with them, as I remembered previous scenes and moments of these people.
And that’s the what’s so powerful about the follow up.
You see, if you continue to communicate and connect with your customers, clients and list, regularly…you begin to create a strong emotional connection with them that will help create trust, making your selling A LOT easier.
I talk more about this in my free hair and beauty marketing report, but this is what I believe has made Rocky such a success, the continued follow up of 5 movies over a period of 30 years. Something we all must do to get most success in our hair and beauty marketing, whether that’s through blogging, emails, direct mail or social media.
And with that said, in the unlikely event they realized a Rocky 7, I wouldn’t hesitate to race down to the cinema and buy my ticket…at all.
But as you probably already know, just following up isn’t as important as WHAT you follow up with, and if you haven’t got the time to write the content to follow up, then feel free to talk to us about our hair and beauty copywriting services.

Friday, August 19, 2011

Restorative: The 10 second miracle rejuvenating conditioner

Mock is learning Italian this week....

One of our color clients called in with a great use for Restorative Skin & Hair Care additive.  She has coarse, graying Italian hair and was having difficulty conditioning (and over conditioning) her hair.  She used Restorative  as a leave in conditioner in the following way:  
  • Shampoo (no conditioning) and towel dry the hair.
  • Lightly emulsify 3 drops of Restorative in the palm of the hand and massage it through the hair
  • Comb the hair in every direction to evenly distribute the product and style as usual. 
  • She noticed immediate conditioning and shine.
  • She adds 1-2 drops of Restorative into dry hair as needed to control coarseness, frizz and shine.
  • Restorative is so light, she only has to wash her hair every 3, sometimes 4 days.

Mock might consider using it if he gets his feathers ruffled...

Tuesday, August 9, 2011


A small California salon owner decided to truly embrace the technology behind Color Express anti-oxidant additives after using them for years.  He presented this knowledge of anti-oxidants much like a doctor or pharmacist would when discussing medications and their affects on the body, except with emphasis on the health of the hair and the hair color.  Within a 2 1/2 month period, he increased his NEW color clientele by 30 people all through word of mouth.  He was confident, informative and compassionate about the health of his clients' hair and their hair color.

Happy Coloring and throw me a treat,